This post was written in advance due to the San Diego Comic-Con. I might have missed some good stories! If so, they’ll be included next week.

Attunements and why they must never return, Matthew Rossi, WoW Insider, 7/5/12.

Rossi obviously hates attunements, and he explains why.

Blizzard clarifies Challenge Mode gear scaling, Olivia Grace, WoW Insider, 7/6/12.

Hit and expertise will stay the same; other stats will scale extra to make up for it.

Gold sinks and entitlement in WoW, Olivia Grace, WoW Insider, 7/6/12.

Grace examines the feeling of entitlement to gold sinks compared to other rewards such as PVP or raiding rewards. She suggests that players don’t consider “Auction House skill” a real skill, while they do respect PVP and raiding.

WoW Archivist: An expensive history of gold sinks, Scott Andrews, WoW Insider, 7/6/12.

Going hand-in-hand with the previous article I linked, this one examines the history of gold sinks.

Treating With the Enemy: RP guild greases cross-faction trade and parley, Lisa Poisso, WoW Insider, 7/5/12.

Wow, there are a lot of cool RP guilds. This one is a courier service called Anywhere Anytime Messenger Service that will even transfer things cross-faction. They “transfer” gold by depositing it in their guild bank and withdrawing it from their guild bank of the other faction. Pretty interesting!

Know Your Lore, Tinfoil Hat Edition: The Well of Eternity, Anne Stickney, WoW Insider, 7/8/12.

Why was the Well of Eternity placed on Azeroth? Was its purpose to draw Sargeras like a trap?